As in other southern areas, the Greeks were the first to introduce many grape varieties and winemaking techniques to Calabria. The area was called Enotria（Land of Wine）, a definition that later was extended to much of the Italian Peninsula.
Ciro is believed by some to be the oldest wine produced in the world. Today, Ciro is the major DOC produced in Calabria both for quantity and quality. Red wine production dominates Ciro with local variety named Gaglioppo. Greco is the most used white grape in the region and along with two other almost ever-present Trebbiano Toscano and Malvasia Bianca.